VANCOUVER, B.C. — THE NEWSROOM · FOUNDING COHORT
The content system I built after fifteen years in media and three sold-out projects: find the story, batch the shoot, distribute with discipline, and let AI carry the load without letting it drift. Taught live, once — then it becomes a recorded course at a higher price without the access.
01 — Why agents quit content
Agents don't quit content because they're lazy. They quit because every post is invented from zero. Journalists never face a blank page — they have a beat, a format, and a deadline.
That's the whole trick, and it's learnable.
02 — The curriculum
Find the story in any listing, stat, or street. Your market becomes a beat, not a chore.
One shoot = 30 days of content. My exact specs, shot lists, and the safe-zone templates for Reels and feed.
The A/B title frameworks I test on real campaigns, and how to read the scoreboard.
The six-part listing formula, taught live with real examples and real cost-per-lead numbers.
Boosting with CPL discipline: what I spend, when I kill an ad, what "working" actually looks like.
The human-approval loop that lets AI draft your content without your brand slowly turning into oatmeal.
03 — The format
Four weeks, live over Zoom. 25 seats so questions actually get answered. The founding start date is set with — and announced first to — enrolled members; target is within 30 days of seats filling. Every session recorded — recordings are yours forever.
Founding cohort shapes the course; the evergreen version will cost more and include less of me.
04 — Fit check
05 — Founding seat
Recordings forever. Seat confirmation by email after payment.
06 — Straight answers
Module 2 exists precisely for you — batching kills the daily-performance anxiety, and half the formats don't need your face.
Recordings within 24 hours, forever.
The opposite. Module 6 is literally the system for NOT sounding like AI. Human-approved or it doesn't post.
Siblings. The Desk is done-for-you — my engine drafts your content and you approve. THE NEWSROOM teaches you to run the method yourself. Same system underneath; DIY versus done-for-you.
OwnSomething.ca · The Origin Group @ Real Broker BC. The results referenced are my own, from my own practice. Yours will vary with your market, effort, and execution. Nothing on this page is a promise of income.